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LUISA CERANO – Prague store’s new look and opening of the first mono-label store in Carlsbad/Czech Republic
In the heart of Prague LUISA CERANO is turned out in new livery. After an extensive redevelopment, the brand has reopened its 90 square metre store. In the famous historical quarter, one of Prague’s top locations, a completely new shopping experience now awaits the customer. The modern, elaborate design of the interior boasts a stylish mix of high-quality materials: cool, textured concrete on the walls, deep pile carpet, classy marble details, the luxurious brass-effect merchandising fixtures and display shelves – and the golden Vermelha armchair as a highlight. After the opening of a monolabel store in Karlsbad, the expansion of the LUISA CERANO premium brand into the Czech Republic forges successfully ahead with the newly designed Prague premises.
The premium brand LUISA CERANO now has its own monolabel store in Karlsbad. The modern store, measuring around 80 square metres in size, was opened at the same time as the Karlsbad International Film Festival and is located at one of the best addresses in the centre of the spa town – in a prominent position between the famous colonnade houses, overlooking the pedestrian zone. “It’s not a store, it’s a story” – under the historic arches the exclusive shop concept by LUISA CERANO complements the exceptional architecture of the store to give an aesthetic overall effect. In this inspirational atmosphere the brand’s current Collection Autumn/Winter 2016 makes a very special statement. Karlsbad is among the world’s most long-standing spa towns and draws tourists from all over the world.